#1: It doesn’t matter which method of cleaning is used.

Wrong. The method of cleaning used on your carpet has a great deal to do with how clean your carpet gets (how much dirt and residue is pulled out), how healthy for your family your carpet is and how long your carpet ultimately lasts.

There are basically two methods used to clean carpet.

One is the dry cleaning method, which consists of dry foam, dry chemicals, and dry compound, which do not rinse your carpet in any way. Instead they leave a residue behind for you and family to breath. This method’s biggest benefit (your carpet never gets wet so it doesn’t need time to dry) is also its biggest drawback. This method tends to leave quite a lot of dirt and other pollutants behind because your carpet is not rinsed in any way. It would be a lot like washing your dishes with a dry chemical powder and then “rinsing” them by vacuuming them. The best, most effective way of cleaning carpets is the second method: Hot Water Extraction.

Hot water extraction can be performed by a company using either a truck‐mounted extraction unit or a portable unit.

A truck‐mounted unit is operated from a truck parked in your driveway with hoses running into your home. A portable unit is a small, self contained unit that is brought into your home. Shaw Industries recommends the truck‐mounted method because of the ability of the unit to reach higher water temperatures and its greater suction power for removing dirt and pollutants. The portable unit should only be used in situations where a truck‐mounted unit cannot be used.

The world’s largest manufacturer of carpeting, Shaw Industries, recommends the hot water extraction by a truck‐mounted machine as the preferred method of carpet cleaning.

In this method high pressure is used to force a hot water cleaning solution into your carpet. Then this solution is sucked back out effectively pulling dirt and pollutants from your carpet. The main reason this method works better is that the water is heated to a high temperature that easily breaks up the dirt, pollens,pollutants and bacteria in your carpet. The next step involves using high‐powered suction to draw or extract this grime from every part of your carpet. Hot water extraction performed by trained technicians with a truck‐mounted unit is like a deep cleaning and massage for your carpet. Here’s why: a truck‐mounted unit cleans much better than anything else.

1. It heats water to a higher temperature. For every 18 degree increase in temperature above 118 degrees F, you double the water’s cleaning ability. So if the water temperature is 154 degrees F, it will clean twice as well as water that is 136 degrees F. 190 degree water will clean four times as well as 136 degree water, and so on, until you reach a water temperature of 250 degrees F. Water temperature over 200 degrees F, also helps sanitize your carpet and remove bacteria and dust mites.

2. The cleaning solution is forced into your carpet at high pressures, which breaks up the dirt, bacteria, chemicals, and pollens. 300 to 350 pounds per square inch is the optimum pressure for truck‐mounted hot‐water extraction. The machine uses stronger suction to draw the dirt, chemicals, bacteria, pollens, and other residues out of your carpet.

At Mist Carpet Cleaning, we use truck‐mounted extraction, except in the rare instances when only a portable unit can be used.

#2: You should wait as long as possible before cleaning your carpet.

NO. Dirt is an abrasive – like sandpaper. Without proper maintenance, foot traffic on the carpet causes soil to become ground in and trapped in the carpet fibers. To the naked eye, soil has a smooth look to it. But under a microscope, soil is revealed to be an abrasive with sharp, jagged edges.

All of this soil acts like tiny saws, cutting into and damaging the delicate fibers.

Now exposed, spills and soil can penetrate deep into the heart of your carpet. With every step, the sand and soil are scratching and dulling your carpet. It is grinding your expensive yarns down into those worthless fibers that fill up you vacuum bag. Every moment you wait, every day the carpet cleaning is put off, is a compounding day, month, year of lost life of your carpet. The best way to have all those foreign particles effectively removed from your carpets is by the truck‐mounted hot water extraction method. Regular maintenance like vacuuming helps, but vacuuming alone isn’t enough to pull the dirt and other pollutants out of your carpet.

How often should you get your carpets cleaned?

That depends a great deal on how many people live in the home, their ages, and if you have pets. If you have young children, then you already know how fast things like rugs, carpets and upholstery can get dirty. If you have pets, they too can bring in quite a bit of dirt, dust and other pollutants. While it may seem at first to be too often, we would suggest having your carpets cleaned every six to eight months if you have children and pets. If you don’t have those conditions or if you want to push the envelope, then you should have your carpets cleaned once a year.

There is also your family’s health to consider when deciding how often to have your carpets cleaned.

Your carpet is really just a very big filter for all the dust, dirt, allergens, bacteria and grime that find their way into your home. Like any filter, your carpet functions best when it is clean. When a carpet is clean, it traps these unwanted guests in its fibers. As time goes by, those fibers become full and are no longer very effective at trapping those unseen nasties. This is why, more so than appearance, we believe in the importance of regular, effective deep cleaning of carpets.

If you or someone you love suffers from allergies, asthma or other breathing problems, one of the first things you should do is to have your carpets professionally cleaned.

A dirty, overloaded carpet (or filter) can be a problem source of irritants for allergy and asthma sufferers. A professionally cleaned and maintained carpet (or filter) can be an effective tool in the battle against these irritants and allergens.

#3 All carpet cleaning companies are basically the same, so I should just go with the lowest price.

Wrong. Sadly, this just isn’t true. Too‐good‐to‐be‐true low prices are often the doorway to a bad experience when it comes to carpet cleaning. Besides being a tactic employed by less than ethical, bait and switch companies, low prices are often the sign of under trained technicians and companies using outdated methods and/or equipment. To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price – usually between $9.95 and $19.95 per room – and then, once they’re in your home, they pressure you into buying add‐ons. It’s as if you were buying a car and found out the dealer was charging an add‐on price for the tires and steering wheel.

Low Prices Could Be A Problem in Three Ways:

1) Low price can be the bait that attracts your phone call. But once the cleaner gets into your home, they pressure you into a much more expensive job.

2) Low price can be for a single‐process cleaning. Dual process cleaning describes the process of preconditioning the carpet followed with hot‐water extraction. Unfortunately, unethical cleaners often use dual process as a bait‐and‐switch technique. First, they bait the consumer with a basic cleaning (single process) at an unbelievably low price. Most often, pre‐conditioning will not be included in the low price. Then, they try to switch the consumer to the more expensive, dual process cleaning. Rarely does the consumer know what single‐process cleaning means, and when told, usually opts for the dual‐process cleaning instead, which costs much more. If the consumer doesn’t fall for their switch and chooses the basic service, the consumer will likely receive poor workmanship using little or no cleaning solutions and the service will not be guaranteed.

3) Low price means the carpet cleaner has cheap portable equipment, outdated equipment or methods, or has not had adequate training. The truth of the matter is this: despite what you may have seen in the Yellow Pages or the coupon mailers, no one can do a good job, much less make a living, cleaning your carpets for $9.95 or even $19.95 per room.

If, after reading the above, you’re still looking for the lowest price, I would respectfully ask you to not call our company.

If you are looking for a good value (a fair price paid for competent, professional work) and a great guarantee, then please feel free to call us with any questions you may have.

#4 Having the right equipment is all a company needs to clean my carpets. Not true. Many companies own hot‐water cleaners but few companies teach their employees how to use them properly. This is why it’s important that you choose your carpet cleaner carefully. The best cleaning companies are those that have went through the process of becoming a certified firm by the Institute of Inspection, Cleaning and Restoration Certification, known as the IICRC. When looking for a carpet cleaner. Visit the IICRC at http://www.iicrc.org.

#5 I can do just as good a job with one of those do‐it‐yourself rental machines. Wrong. The problem with the machines that you can rent at the local supermarket or hardware store is that they don’t get the water hot enough to truly get your carpet deeply cleaned, and they don’t have the suction power to remove the dirt and grime fully from your carpet. A rental machine costs roughly $300 ‐ $800. A professional portable machine costs at least $1,200, and most cleaners typically spend nearly $30,000 for a professional truck mount unit. Which of these systems do you think does a better job?

#6 Any honest carpet cleaning company should be able to give an exact price quote over the telephone. I wish this were true, but it isn’t. Honest, reputable carpet cleaning companies almost never price by the room. High Quality‐Reputable Carpet cleaning companies who guarantee their work with written guarantees price by the square foot. Also, certain types of carpet fibers require specialized cleaning solutions to maximum the cleaning results as well as the amount of soiling needs to be considered as well. Carpet that hasn’t been cleaned in ten years will take longer to clean than carpet that we’ve cleaned in the last six months. Always ask for a free in‐home carpet consultation and quote before hiring a cleaner.

“We Want To Give You Two Incredibly Valuable FREE Gifts, So You Can Experience The Very Best In Carpet Cleaning Service, Without Any Cost Or Obligation On Your Part”

Your First Gift: A FREE, No Obligation, 7 Point, In-Home Carpet Consultation

We will meet with you personally to give you this informative consultation that will include all of the following:

1. You’ll get a new client kit: loaded with information that the other carpet cleaners won’t give you.

2. You’ll get a FREE bottle of our specialty spotter to keep, even if you never use our services.

3. You’ll get a FREE copy of our monthly newsletter, “The Latest Dirt.” Learn some of the secrets that we reveal to our clients. This publication alone will save you tons of money each and every year.

4. We’ll cover all the problems your carpet has. We’ll check for unwanted stains. We’ll tell you if they can be removed and how. This includes pet stains and other difficult stains.

5. We’ll determine if your carpet is in good health. Yes, your carpet’s health can affect you and your family’s health. You track in all kinds of pollutants which get lodged in your carpet, such as car exhaust, cigarette smoke, dust, germs, pollens, and much more.

6. We’ll give you a “prescription” to make your carpets last as long as possible. No one else offers this service. The carpet manufacturers have cleaning guidelines, and you need to know what they are. We will give you this information.

7. After analyzing your carpet, We’ll give you a complete written report of the condition of your carpet that will include a firm written quotation on what the investment will be to effectively perform the required maintenance for your household. We have several cleaning packages so that you can tailor fit the cleaning to meet your specific needs. You will be able to choose the package that best suits you. Once you have this information, you can make an informed, educated, and less stressful decision.

Your Second Gift: One Area Of FREE Carpet Cleaning Up To 100 Square Feet

That’s right, once we have given you your FREE Carpet Consultation, we will send our trained technicians to your home to clean one area up to 100 square feet, at absolutely no charge. We don’t want you to risk even one penny of your money until you see what we can do for you. We want to put our money where our mouth is and show you what our 100% money-back, guaranteed service is all about. We truly believe that once you have experienced our service, you will want us to be your carpet cleaner for years and years to come. You will be so impressed, that you will want to tell all of your friends, family, neighbors, and co-workers about our service.

With Our FREE Carpet Cleaning Offer You Will Receive All Of This:

1. You Get Certified Cleaning Technicians, This means we have had extensive training and education in cleaning techniques, cleaning agents, and fibers. This insures that we will deliver a superior cleaning. Chris and David, our technicians, are two of the best trained technicians in the industry.

2. You Get The Most Thorough Cleaning Ever, we use only state-of-the-art equipment and the very best products from top manufacturers. We refuse to use low end, cheap products, just to save a buck.

3. You Get An Exact Appointment, None of this, “I’ll be there between noon and five p.m.” We give you an appointment within a 1 hour arrival window. And if were ever late, we’ll call ahead to let you know.

4. You Get Prompt Response, we usually have an opening within one week.

5. You Get Utmost Attention To Detail, we take the time necessary to thoroughly clean your carpets. We will not rush through your cleaning so we can hurry up and get on to the next job.

6. You Get Our 100% Iron-Clad, Risk-Free, Money-Back Guarantee, That is exactly what we mean when we say, “The Most Thorough Cleaning Ever, Or It’s FREE!” We will NEVER let anyone pay us if they do not feel that they received the absolute best service and value for their money.

7. You Get Clean Carpet FOREVER! Should you decide to become one of our valued clients, We will send you timely reminders when it is time to get your carpet cleaned, along with very special offers each time.

Why Would You Even Risk Having Another Company Clean Your Carpets?

You Need To Call (770) 410-1950 Right Away, These Offers Will Expire in March of 2010.

The time to act is NOW! Don’t even waste one more minute worrying about your carpet. Pick up the phone and call Kelly right now at (770) 410-1950. You have absolutely no risk. Our busy season is coming up fast and we can only extend these FREE offers until March. If you move on, and forget to call, you may end up missing out on the opportunity of a lifetime. No other carpet cleaning company will ever make a guarantee like ours, and have the guts to stand behind it with such valuable FREE offers. Call now so you don’t miss out.

Sincerly,

Dillan Kamarjian, Owner